Lexus – The challenge to create the finest automobile

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The definitive history of the Lexus marque, Toyota’s bid to enter the prestigious luxury car market.
In a bold bid to enter the prestigious luxury car market, Toyota launched its Lexus marque in 1989 with the LS400.
Impeccable attention to detail, advanced engineering, sourcing of first quality materials from around the world and meticulous build quality ensured that cars wearing the Lexus badge could compete directly with the established products of Mercedes-Benz, BMW and Jaguar.
Motoring journalists around the world were quick to confirm the inherent quality of the Lexus, allowing the new marque to become established amazingly quickly and to make serious inroads into the sales territories of other prestige brands.
This book covers the complete year-by-year development of the Lexus line, including the equivalent models in Japan. Written by an acknowledged Toyota expert with the full co-operation of the company and its many subsidiaries worldwide, this is the definitive history of the marque.

About the author

Born in Coventry, the heart of Britain's motor industry, Brian comes from a family with a proud heritage in the automotive and aviation fields. He trained as a mechanical engineer, and worked for a time at his father's garage. Brian became heavily involved in the classic car scene at 19, and says he turned to writing by accident. He now writes full-time and, since 1990, when his first book was released, he has had almost 60 titles published. Brian and his wife, Miho, have two children, Louis and Sophie-Mercedes. They currently live in Chiba, close to Tokyo, where they can enjoy life with their Dobermann and a Thoroughbred racehorse, now retired from the tracks.

eBook details

eISBN: 978-1-787110-32-8 • eV number: eV5032 • Published: September 2016 • Language: English • Digital edition: First Digital Edition. Base eBook price: £19.99 / $21.99 / €24.99 (vendors may set their own prices, so actual prices may vary).
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Original book info

V181 • Hardback • 207x250mm • £29.99 • 192 pages • over 300 pictures • ISBN: 978-1-901295-81-8 • UPC: 6-36847-00181-0. Price subject to change, P&P extra.

Lexus – The challenge to create the finest automobile

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